Marketing & Design

PORTFOLiO

Inbound Marketing

At my recommendation, my department has recently greenlit an ongoing inbound marketing campaign designed to increase awareness of the University of Maine’s graduate school, position us as a knowledge generating body, and, as always, increase graduate application numbers. This campaign involves the creation of beautifully designed, downloadable information documents on topics that are useful to current or prospective graduate students, as well as other professionals, regardless of whether they are attending UMaine. For these whitepapers we also included a brief ad campaign on Facebook and Instagram, we will be attempting advertising on LinkedIn and Google Search in the future.

Additionally, to increase the SEO of the Graduate School’s website, our team has been producing blog posts on topics of broader interest in which the University of Maine can be presented as a source of knowledge generation.

Going forward, we will be creating white papers for the landing pages of individual graduate programs, starting with those with growth potential as a way to capture contact information in exchange for helpful information.

Publication Design

I had the opportunity to design the catalog for my cohort’s MFA thesis show. We came to the show title after a lot of deliberation, but I used the word as inspiration for the layout design, using the OED definition of the word “proximity” as an ornamental element throughout. The diagonal lines throughout speak to the “shortest distance between two points,” connecting to the wide variety of art on display at this show.

Video Production

I have really enjoyed being able to write, film, and edit video content for growing the reach of the graduate programming at the University of Maine. Following are some of the examples of the work I’ve done developing interview questions, scheduling, performing and recording interviews, doing voiceover work, and editing.

Graduate Student Testimonial Video

I was able to get a good amount of graduate students to participate in the filming of this testimonial video. We link to this video in our prospective student email drip campaign and our UMaine System undergraduate student email drip campaign.

Electrical Engineering Landing Page Video

This is one of the longer-form, informational videos I created to add to the landing pages of individual graduate programs offered at UMaine. Shorter edits of this video were used for digital marketing purposes.

I’m especially proud of this video as a large amount of the Electrical Engineering Technology footage I shot myself.

30-second video spot for the MaineMBA

Here’s one of the longer advertising spots that I created to advertise the UMaine’s MBA program, the MaineMBA.

Campaign Design

I wrote the script for this video, but did not make the video itself.

I was the communication chairperson for the University of Maine Graduate School’s Centennial celebration last year, during which I designed a website, a branded social media campaign and posts, banners, and a slideshow template, and a map-style brochure for visitors. When designing these pieces, I strove for a design scheme that would put emphasis on UMaine’s rich heritage of scholarship and strong leaders, as well as current innovations. Because of the high visibility of this campaign, there were many layers of approval for these pieces, which required a lot of patience and innovation from myself and my team.

Design Samples

Following is a collection of my graphic design work from both paid and unpaid endeavors, demonstrating my breadth of visual language.

  • Thesis Show Poster

    I got to design the poster for my MFA thesis show which matches the design I did for the show's catalogue.

  • Promotional graphic for art show

    Group show where the prompt was to create art inside of matching rolling cabinets.

  • Dark red gothic text over a black and white photo of a burning rose. The text reads "Do you believe you can?"

    Cellphone wallpaper

    I designed this wallpaper for my cell phone while I was working on my MFA thesis as a reminder that nothing happens for me without my own deep belief that I can do it.

  • Open house advertisement

    Shared via email and used as a web graphic.

  • Program marketing flyer

    Many graduate program coordinators have found flyers about their programs useful for sharing among colleagues. The image here is of the Chateau Frontenac in Quebec, only 4.5 hours from campus.

  • Program marketing flyer

    Many graduate program coordinators have found flyers about their programs useful for sharing among colleagues.

  • Graduate School event flyer

    The graduate school often creates events to support current students, especially those who are in the area over the summer to help them feel connected.

  • Graphic from retention email stream

    Digitally created a vintage postcard to send to confirmed students in the space between confirmation and their first day of class.

  • Printmaking event poster

  • Whale brochure

    A brochure I designed and illustrated, which was never actually used by (or shared with) the American Cetacean Society.

  • Brief intro to design slideshow

    Select slides from a slideshow I developed to help teach graduate assistants at the Graduate School how to improve their design skills. Illustrations are my own work.

  • Program marketing flyer

    Many graduate program coordinators have found flyers about their programs useful for sharing among colleagues.

  • Book jacket design

    This is a design for a fictitious book about Sitting Bull and Crazy Horse. The inspiration for the design is from Sitting Bull's prophetic dream before the Battle of Little Bighorn of soldiers falling with their feet towards the sky into the Lakota camp.